Deborah Greaves

Deborah served for the past 7 ½ years as Secretary &
General Counsel of True Religion Apparel, Inc., a
company that traded on NASDAQ, creating and
building its legal department, including its highly lauded
brand enforcement program. Prior to working at True
Religion Apparel, Inc., Ms. Greaves held positions as
V.P., Secretary & General Counsel of Blue Holdings, Inc.
and Azteca Production International, Inc., respectively.

Deborah is also the founder and visionary of the newly
created LABEL LAW, INC., which provides advisory
and legal services for the fashion and consumer goods
industries in her key practice areas of intellectual
property, brand enforcement, corporate creation and
governance (public/private, domestic/international),
regulatory compliance, government affairs, business
transactions (licenses, leases, manufacturing agreements,
consulting agreements, etc.), employment, retail and
wholesale operations, internal investigations and
litigation.

Deborah is licensed to practice in the State of California,
the U.S. District Court (Central Dist. of California) and
U.S. Supreme Court. She serves as an officer on the
Executive Committee of the California State Bar
Intellectual Property Section and was elected to the
Board of Directors of the International
Anti-Counterfeiting Coalition (IACC). She has been a
member of INTA’s North American Committee Against
Counterfeiting, including its Public Education and
Awareness Task Force and she has served as a co-chair
of the IACC’s Public Education and Awareness Task
Force, and chaired its China Task Force.

Deborah is a frequent guest speaker on IP matters and
pens the “Counterfeit Corner” column in “New Matter”,
the quarterly publication of the California State Bar
Intellectual Property Section.

In 2010 and 2013 she was shortlisted as Corporate
Counsel of the Year by the Los Angeles Business Journal.
In 2011, Ms. Greaves received the International Law
Office Global Counsel of the Year Award for Intellectual
Property. In 2012, she received the Daily Journal Award
as one of California’s Top 20 In-House Counsel. In 2013,
she was shortlisted by Chambers USA Women in Law
for outstanding contribution to mentoring and also by
the World Trademark Review (WTR) Industry Award
for Fashion, Cosmetics & Luxury Goods Team of the
Year. In Fall 2013, Ms. Greaves helped to launch Loyola
Law School’s Fashion Law Program and serves as an
adjunct professor. Ms. Greaves is an advocate for
children’s rights and serves on the Board of Directors
of CASA (Court Appointed Special Advocates),
Los Angeles Chapter. Ms. Greaves is currently
Of Counsel to the law firm Ezra Brutzkus Gubner LLP.

deborah

Contact Deborah Greaves
deborah@ip-portunity.com
+1 844 522 3529